The Must-Have Pages for Your Business Website

The Must-Have Pages for Your Business Website | Lofa Consulting

In a world where the internet has seemingly controlled our lives, all businesses, big or small,  must have websites nowadays. A business website can give the five billion internet users access to information on your services and products and produce sales of course. 

Since every business should show how they are different from others, their website should be as creative and unique as possible. But, there are pages that all websites should ideally have because your website visitors aka your potential customers, need to get certain information from your website. 

1. Homepage

The homepage will be the first page your visitors will see. In an instant, it should be able to tell them what your business is all about and what services and products you offer. Design-wise, the page needs to be eye-catching but at the same time still look professional and organised. 

2. About page

Compared to the homepage, the about page is more lengthy in its description about the business and the people behind it. This page should include your company history and what makes you stand out from the competition. You can include pictures of the company staff with short biographies and any achievements that the business has received.

3. Services page

If your business offers services, list details about the services you provide in this page. Try starting the page with a very brief summary of your services before you outline and explain each. 

If you have a long list of services and also need in-depth explanations for each, it would be better to divide them in sections and add links to a landing page, where your visitors can learn more about a specific service.

4. Products page

If your business offers products, like the services page, begin the page with a short summary of all the products before listing them. Likewise, if you are selling multiple products and have extensive information on each one, divide them into categories and add links to a particular product page.

5. FAQ page

Having a FAQ page will save you time and effort in answering questions asked over and over again by potential customers. Provide honest and direct-to-the-point answers for each one. Answers to the questions should remove any doubts they may have about your services or products. Your answers should be a call to action and persuade them subtly to buy from you. 

6. Testimonials/reviews page

Show off the positive reviews your business has received. Include a brief paragraph of praise from your customers. Place a brief headline in bold letters above each testimonial to catch attention. If possible, put photos and contact info of the author like a link to their social media account. This can add authenticity to each testimonial and establishes trust.

7. Contact page

Your contact page should show all the ways visitors can get in touch with you. Aside from your main contact page, put your phone number, email address, and physical mailing address on the footer in all of your website pages. You can also use a contact form instead of an email address to prevent spam emails. Also place links to your social media accounts.

Best to also place the address and business hours of your physical store if you do have one. You can also add a google map of your physical location so it can be easier for customers to locate you. 

8. Blog

Your blog section should be made up of blog posts of topics related to your services and products that clarifies any knowledge misconceptions or questions your visitors may have. Blog posts should appear in reverse chronological order with the most recent post appearing first. Blogs are the most affordable marketing tool. A blog is able to drive traffic into your website and creates leads

9. Privacy policy page

Every website must have a privacy policy page. It states what information you collect from every visitor, how it is collected, how visitors can get a copy of the information you obtain, if such data will be shared, and if so, with whom. With a privacy policy page, you make your visitors feel safe when they visit your website and during each time they provide you with their information.

10. Terms and conditions page

This is a page that outlines the rules each visitor to your website must agree to and follow when using your website. You can include an intellectual property disclosure that states that your website is your property and protected by copyright laws. You can also state that you have no control over third party links on your website like the ads that appear.

11. Sitemap

A sitemap page is an index page that lists all the web pages you have on your website. It should include links to all of your website pages. Your sitemap page should be located in the footer in all of your website pages.

12. “Page not found” page

A “page not found” page or a “404 error” page is a page your visitors get directed to when a web page has moved, has expired, or no longer exists. A 404 error page can be a standard HTML page, hence customisable in any way you want. Place a clear statement that the page the visitor is looking for cannot be found and include a link back to your homepage. 

The Must-Have Pages for Your Business Website Second | Lofa Consulting

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