Finding effective ways to get NDIS participants and build long-term relationships is one of the biggest challenges for many National Disability Insurance Scheme (NDIS) providers in Australia.
The demand for quality services continues to grow, but standing out among hundreds of registered providers requires strategy, empathy, and consistency.
Whether you’re a new provider or looking to expand your reach, this guide will show you 10 smart and proven ways to get NDIS participants and keep them engaged with your services for the long term.
1. Build a Professional and Accessible Website
Your website is the first step to get NDIS participants online. Make sure it’s easy to navigate, mobile-friendly, and accessible for people with different needs. Include clear service descriptions, your NDIS registration number, service areas, testimonials, and an easy-to-use contact form.
Adding accessibility features, like alt text, readable fonts, and strong contrast, shows that you truly value inclusion, which helps build trust among participants and their families.
2. Optimise for Local SEO
To get NDIS participants in your area, you must appear in local search results. Optimise your website using location-based keywords such as “NDIS provider in Melbourne” or “NDIS support coordination in Brisbane.”
Create or update your Google Business Profile with accurate contact information, business hours, and photos of your team. Encourage satisfied clients to leave positive reviews, this boosts your credibility and search rankings.
3. Be Active and Authentic on Social Media
Social media is one of the best ways to reach and get NDIS participants organically. Use Facebook, Instagram, and LinkedIn to share educational posts, success stories, and behind-the-scenes content about your team.
Focus on authenticity rather than just promotion. When people see genuine compassion and dedication through consistent posting, they are more likely to contact you or recommend your services.
4. Partner with Local Community Organisations
Partnering with local councils, disability networks, schools, and advocacy groups is an excellent way to get NDIS participants through trusted referrals.
Attend community meetings, support local causes, or host small workshops about NDIS topics. These connections strengthen your presence in the disability community and show that your commitment to inclusion and collaboration.
5. Offer Free Educational Resources
People trust providers who educate them. Create blog posts, videos, or infographics that explain NDIS processes, such as:
- How to Apply for the NDIS
- Understanding Plan Management
- Choosing the Right Support Coordinator
Providing free value positions you as an expert and helps you get NDIS participants who are still exploring their options but appreciate providers who go the extra mile.
6. Attend NDIS Expos and Disability Events
Face-to-face interactions build lasting connections. Attending NDIS expos, disability events, and community fairs allows you to directly meet families, support coordinators, and participants.
Bring brochures, branded materials, or simple giveaways, and most importantly, listen. Understanding people’s stories builds trust faster than any advertisement and can help you get more NDIS participants through genuine relationships.
7. Encourage Word-of-Mouth Referrals
Word-of-mouth remains one of the strongest tools to get NDIS participants. Deliver exceptional service, maintain open communication, and encourage satisfied participants to share their experiences.
You can also build referral partnerships with allied health professionals or support coordinators, just ensure all programmes remain compliant with NDIA guidelines.
8. Use Targeted Paid Advertising
Investing in Facebook Ads or Google Ads is an efficient way to get NDIS participants fast. Focus on highly targeted ads for specific suburbs or services (e.g., “NDIS respite care in Sydney”).
Use simple, positive messaging and clear calls to action like “Book a Free Consultation Today” or “Learn How Our Team Can Support You.” Always direct users to a dedicated landing page that explains your services clearly.
9. Share Real Success Stories
Nothing attracts attention like authentic results. With participant consent, share stories or testimonials showing how your service improved someone’s daily life.
Visual storytelling, such as short videos or before-and-after journeys, creates emotional impact and inspires trust, helping you get more NDIS participants who want similar support experiences.
10. Maintain Compassionate and Consistent Communication
After gaining new clients, keep them engaged through regular updates, newsletters, and check-ins. Building ongoing communication ensures participants feel valued, not just served.
Long-term engagement is the best way to sustain your NDIS business and continue to get new participants through repeat referrals.
Conclusion
To get NDIS participants successfully, focus on building relationships based on trust, communication, and genuine care. The most successful providers in Australia aren’t just offering services; they’re making real, positive changes in people’s lives.
By strengthening your online presence, building meaningful community relationships, and delivering exceptional support, your organisation can attract more NDIS participants, foster trust, and make a lasting impact.
To strengthen your foundation and achieve sustainable success, visit our NDIS consultancy and training page for insights on improving your operations, compliance, and marketing approach.
